Spiren Incorporadora
Spiren Incorporadora was born from the union of three well-established companies in the market: CCS Empreendimentos, BXP Construções, and Krebs+ Arquitetura. The challenge was to create a brand that represented the synergy between these companies, forming a complete and efficient ecosystem where all stages of the development process are conducted in-house, without the need for outsourcing. The new name and visual identity needed to express this centralization and the efficiency provided by this integrated workflow model.
The name Spiren was inspired by the idea of cyclical and synergistic movement, derived from the concept of a spiral. “Spiral” not only carries the notion of continuity and flow but also symbolizes the harmonious functioning of the mechanisms that make Spiren operate as a cohesive unit. “Centralization is synergetic. Centralization organizes chaos.” — this principle guided the creation of the name, representing the organization of chaotic processes into a more efficient and streamlined development experience.
Spiren’s visual identity was built around the spiral, which inspired the brand’s symbol. The “S” in Spiren and Synergy is present in the logo, reinforcing the idea of efficiency and integration in its workflow. The spiral represents the continuous and uninterrupted movement of a modern, tech-driven company committed to quality and efficiency in every delivery.
Spiren’s visual identity was built around the spiral, which inspired the brand’s symbol. The “S” in Spiren and Synergy is present in the logo, reinforcing the idea of efficiency and integration in its workflow. The spiral represents the continuous and uninterrupted movement of a modern, tech-driven company committed to quality and efficiency in every delivery.
The new brand marked the beginning of a new phase for the company, being well-received by both the partners and the market. Internally, the name and identity managed to represent the collective vision of the nine partners, overcoming the challenge of finding an expression that connected all stakeholders. Externally, the name “Spiren” and its visual identity facilitated new business opportunities and opened doors to the market, consolidating the company as a key player in the industry.
In addition to branding, we developed a new website for Spiren, which became the brand’s central touchpoint and reinforced its positioning as an innovative and efficient company, ready to face the challenges of the construction market.
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