Dom Pagamentos
Dom Pagamentos began its journey as a payment gateway with a high transaction approval rate (99%), building an excellent reputation among its clients. However, the brand faced the challenge of evolving to connect with a more stable and established audience, such as e-commerce platforms and physical stores, moving away from associations with drop shippers and temporary businesses. Additionally, Dom was preparing to expand its services and transform into a complete ecosystem, offering not only payment solutions but also digital banking, card machines, mentoring, and other services aimed at empowering entrepreneurs.
The goal was to reposition the brand to reflect this transition, preserving its legacy of strong client relationships while also conveying robustness and innovation. The rebranding process began by retaining the colors and shapes of the original symbol, with subtle adjustments in hue and composition to modernize the logo. The branding now focused on the name “Dom,” which represents the entire integrated ecosystem of solutions. The symbol was refined and integrated into the typography, with the “O” in “Dom” becoming the central visual icon.
To enhance the sense of robustness and trust, the color palette was updated to include darker shades of green, accompanied by light gray and white to balance the visual composition. The photography highlighted quality of life and well-being, emphasizing that with Dom, clients can trust the process and focus on growing their businesses without concerns about payment issues or blocks, as often happens with other gateways.
Dom’s new website was also redesigned to align with the brand’s repositioning, serving as the central touchpoint for acquiring new clients and reinforcing the brand’s more robust and professional tone of voice.
The new brand was extremely well received by current clients and opened new opportunities for Dom Pagamentos, now positioned as a major player in the financial solutions market. The transition was carefully planned to ensure the essence of the old brand was preserved, avoiding friction during the change. Through meticulous research and a well-structured onboarding process, Dom successfully completed this transformation.
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